Content lead for IBM's website relaunch coinciding with the brand launch of IBM MobileFirst. Worked with 10 IBM brands to ensure thorough coverage of the cross-IBM mobile story in all web content and project managed an external web agency to provide continual input and feedback throughout.
Lenovo WW Services
Led Lenovo’s web redesign of their Services homepage and 16 product pages across 66 countries. Responsible for layout, coding and content creation. Teamed with graphic artist, web marketing manager and marketing team lead to complete project in less than two months in 2012 (during my full-time MBA).
Started a multimedia blog in 2007 and successfully grew the audience to 85,000 visitors from 177 countries in 2011. Turned the site profitable in 2010, and in 2012 I decided to sell my blog to UNC Chapel Hill's School of Journalism and Mass Communication.
The Power of Water
In 2010 I received a Carnegie-Knight grant to research the intrinsic connection between energy and water in the U.S. I worked with a videographer and graphic artist to produce an in-depth multimedia report, rich with text, video, photos, map and game. The site won 2nd Place for 'Interactive Multimedia Production' by World Press Photo, one of the most well-respected professional organizations in the industry.
Honduras and the Hidden Hunger
In 2009 I received a Pulitzer grant to document malnutrion in rural Honduras. I spent five weeks in Honduras working with researchers and study participants to prepare a multimedia website and print story that published in the UNC Chapel Hill's student newspaper The Daily Tar Heel. The site won 1st place from the Association for Education in Journalism and Mass Communication.
Shoulder to Shoulder
In 2009 I worked pro bono with the medical non-profit to do an entire site overhaul, reorganizing their content, relaunching a newly designed site, launching an email campaign and teaching employees how to make updates to the site. The site has since changed, but you can view a promotional video I made to coincide with the site relaunch.
Age of Uncertainty
In 2008 I worked with a team of videographers, photographers, writers, designers and developers to produce 'Age of Uncertainty,' a website about elderly care in Virginia. This site won, among others, Picture of the Year International's (POYi) 'Documentary Project of the Year' award, one of the most prestigious awards in online journalism.
Taubman Museum of Art
In 2008 I integrated video, photo, text, 3D and interactive graphic content from eight multimedia producers into a Flash-based interactive to simulate the experience of walking around the museum. The site won 2nd place 'Multimedia feature reporting' by Virginia Press Association, with 1st place going to Age of Uncertainty.
Virginia Tech: One year later
In 2008, for the one year anniversary of the Virginia Tech shootings, I worked with a videographer and designer to produce an intimate series of stories shot with vertical video. The site won a SNDies (Society of News Design) Silver Award, which only five received silver and two received gold awards of the hundreds of entrants.
Running on Empty
In 2007 I led a team to develop a Flash-based multimedia site documenting Hellgate, a 100K race through the middle of night in the woods of Virginia. The site was live with all race-day footage within 24 hours of race completion. The site won 2nd place 'Best Multimedia Package' during the National Press Photographer's Association (NPPA) annual competition "Best of Photojournalism."
White City Stories
In 2006 I worked with a team of students to develop a multimedia-rich Web site for Charlotte, NC, division of non-profit Sister Cities International detailing the culture of its sister city Arequipa, Peru. I shot and edited a bilingual video of a Peruvian singer for the site. Time.com ranked the site as one of the "Top 50 Best Web sites of 2007."