First, the professional version:
My background is a strong blend of entrepreneurship, technology and online media, which helps me quickly adapt to business changes and technology advancements by crafting and aligning content, strategy and marketing efforts to these shifts.
I have five years of technology expertise working at IBM and Lenovo, three years of experience in the online media sector and nearly three years at an agency leading creative for clients like 3M, Facebook, Rackspace and others.
I have launched two entrepreneurial businesses: Innovative Interactivity, a multimedia blog acquired by UNC Chapel Hill, and Reportory, a news aggregation platform where I received a $20k fellowship with University of Missouri to test user adoption and preferences around personalization, which was published by The International Journal of Business Research and Information Technology (IJBRIT) in the fall of 2017.
I graduated from UNC Chapel Hill in 2012 with the School's first MBA/MSIS, where I studied General Management at Kenan-Flagler Business School (ranked 19th by US News & World Report) and Human-Computer Interaction in the School’s Information Science program (ranked 1st by US News & World Report). I graduated with a multimedia degree from UNC’s School of Journalism and Mass Communication.
Now, the personal version:
When I'm not in front of the computer blogging, coding or perusing countless social networking sites, you'll likely find me on the trails running with my dog Winston or enjoying a nice glass of wine with friends.
For a fun yet random fact: I'm a techno junkie - I listen to techno on Pandora while I'm working, on my iPod while I'm running, and on XM when I'm driving.
Moreover, I'm wanderlust and continually planning my next trip. In the near future I have my eyes set on a South Pacific trip with my husband. To amuse you, here are a few crazy travel stories from my past: In 2003 when I was 18 my brother and I accidentally ended up in Frankfurt, Poland, rather than Frankfurt, Germany (Who ever knew there are two Frankfurts?!). In 2004 I spent a semester studying astrophysics on telescopes in La Serena, Chile. And, in 2005, I hiked into the depths of the Guatamalen jungle with my family (surrounded by guides with machetes) to spend the night with Quiche Mayan Indians.
Lastly and most importantly, I am extremely philanthropic and always looking for ways to help others. I'm active in the Women 2 Women group of Greensboro's Community Foundation and lead my company's philanthropic efforts where we gave $200,000 in unrestricted grants and another $75,000 in corporate sponsorships in 2020.