First, the professional version:

Tracy is a digital strategist specializing in the intersection of digital media and interactive technology.

Her background is a strong blend of entrepreneurship, technology and online media, which helps her quickly adapt to business changes and technology advancements by crafting and aligning content, strategy and marketing efforts to these shifts.

She has launched and sold two websites (Innovative Interactivity in 2012, YoungButNotBroke in 2010) as well as been involved in several other entrepreneurial initiatives. Tracy has technology expertise working at IBM and Lenovo and three years of experience in the online media sector, including at

She graduated from UNC Chapel Hill in 2012 with the School's first MBA/MSIS, where she studied General Management at Kenan-Flagler Business School (ranked 19th by US News & World Report) and Human-Computer Interaction in the School’s Information Science program (ranked 1st by US News & World Report). She graduated with a multimedia degree from UNC’s School of Journalism and Mass Communication.

Now, the personal version:

When I'm not in front of the computer blogging, coding or perusing countless social networking sites, you'll likely find me on the trails running with my dog Winston or enjoying a nice glass of wine with friends.

For a fun yet random fact: I'm a techno junkie - I listen to techno on Pandora while I'm working, on my iPod while I'm running, and on XM when I'm driving.

Moreover, I'm wanderlust and continually planning my next trip. In the near future I have my eyes set on a South Pacific trip with my husband. To amuse you, here are a few crazy travel stories from my past: In 2003 when I was 18 my brother and I accidentally ended up in Frankfurt, Poland, rather than Frankfurt, Germany (Who ever knew there are two Frankfurts?!). In 2004 I spent a semester studying astrophysics on telescopes in La Serena, Chile. And, in 2005, I hiked into the depths of the Guatamalen jungle with my family (surrounded by guides with machetes) to spend the night with Quiche Mayan Indians.

Lastly and most importantly, I am philanthropic and always looking for ways to help others. I love answering technical questions for non-profits on, donating to meaningful projects on, and developing pro-bono websites for charities.